OUR PURPOSE
Since 2013, we have empowered people through creating timeless designs that increase Indigenous visibility in their communities and around the world.
Multi-column
Our Communities
We strive to recruit and highlight inclusive Indigenous talent in all of our modeling, set design, and photography.
We frequently support Indigenous organizations with monetary and product donations.
Fashion & Design
Increasing visibility of Indigenous talent in fashion and design.
Responsibility
As an Indigenous brand we feel it is vital to reciprocate through sustainably sourcing our products
Founded by Joey Montoya
Joey Montoya (Lipan Apache) is a multimedia artist, fashion designer, and entrepreneur whose work is aimed at designing and re-designing an inclusive world. He is the Founder, Creative Director, and CEO of Urban Native Era, a fashion brand built to bring Indigenous visibility through fashion and design. His designs can be seen on the show ‘Reservation Dogs’, and are currently being sold at REI. He has been featured on ABC’s Localish series Unfiltered, and mentioned in magazines, Cosmopolitan, and Vogue. He is from San Francisco, California and holds a degree in advertising from San Jose State University.
AS SEEN ON
RESERVATION DOGS
PRESS
VOGUE
HOW URBAN NATIVE ERA IS HONORING GRADUATES
COSMOPOLITAN
13 INDIGENOUS CLOTHING BRANDS TO SUPPORT & FOLLOW
VOGUE
15 INDIGENOUS DESIGNERS ON WHAT SUSTAINABLE FASHION IS MISSING
History
Urban Native Era (UNE) started in November 2012 in San Jose, CA by Joey Montoya (Lipan Apache) who wanted to increase the visibility of Indigenous Peoples through social media.
He began taking photos and videos of the ‘Idle No More’ movement and posted them online.
By May 2013, Urban Native Era released its first set of shirts intended to draw in a broader audience.
Today, UNE crafts minimal yet powerful designs to create timeless garments.
Made for everyone.